Energy

After logging and capturing Energy I felt very deflated and unenthused about editing it. It was another hurdle I had to get over and seemed like a daunting task that would be near impossible. However, as soon as the rough edit was done (which took a grand total of two hours), the hurdle didn't seem so unreachable. I was, slowly, ticking off my To Do list. After the meeting, which only me, Kat, Mike and Kirsty E turned up to, I galloped through editing stages on Energy.
Energy is at current, only 15 seconds long. Quick adverts seem to be a popular choice in media web ads at the moment, they 'get in and get out' as quickly as possible, conveying the message simply but effectively. I think the snappy style of Energy will make an impact and not leave the audience bored. The message is simple: 'Don't waste energy, turn things off.' I wont be using as much voice over or text as I did in Recycling. Although there are statistics of the Co2 emmissions released from BSU, I don't want Energy to become a corporate video, discussing the good and the bad. People already know that wasting energy is a bad thing, and if we don't reduce Co2, polar bears will die, sea levels will rise, habitats will be destroyed, animals and people will become victims of natural disasters and eventually we will destroy the world (supposidly). I don't want Energy to become another film about how we are killing the planet and what will happen to it. Energy isn't designed to depress its audience. Instead, I want to portray a simple and effective message that hopefully, will change the behaviour of even a few students at BSU and make them more aware of how much energy they are wasting. It is afterall, a video for BSU's environmental web page, directed to current and prospective staff and students.
I'm not going to become 'precious' about Energy as I did about Recycling. I spent way too much time on that film and because of that, have less time to spend on Energy and Biodiversity. I will have to reduce the quality of Energy and Biodiversity, as it is better to hit the deadline (as Nic said) because in the media business, you have to produce the goods on time, excuses just wont cut it.
I'm being a little adventurous, but I reckon I could possibly have Energy nearly completed before I go to Oz and starting from now, I will be filming Biodiversity.
To Do:

• Music for Energy (Mike)
• Check voice overs, collect text
• Sound effects
• Colour correction
• Background image
• Do shot list for Biodiversity and film!